How To Market Your Law Firm
Use the Internet to market your law firm by developing a community of readers. Write articles for article directory sites and allow others to use them on their websites.
Look for article directory sites that allow you to add a link to your own website or contact information to your article. That’s to key to promotion.
You want as many people as possible to use your article with your contact information attached. Not only will you display your professionalism, but also you will market your firm’s expertise. Examples of article directory sites are www.ezinearticles.com and www.articlealley.com.
Make sure that you follow any word length requirements on the article sites and pay close attention to rules presented on the specific site, because each article directory site has different rules and requirements.
How do you develop topics? Think of topics that related to your law firm. Write articles that provide general information for people with legal problems. Include any disclaimers in your articles, telling people that they should consult an attorney for specific help.
Think of problems that the average client is attempting to solve and how most people go out solving the problems. Clients are often interested in cases that relate to getting paid from a company that refuses to pay them. Other clients may be interested in learning how to divorce a spouse.
Because many potential clients seek to solve legal problems on their own or with the help of legal kits or forms, it may be wise to write an article discussing the risk of handling legal issues using these methods. In any case, you need to write articles that relate to what your firm does best.
Create a list of potential topics and set deadlines for completion. Give yourself reasonable time to write the articles.
Don’t duplicate content by using the same articles on your websites as the articles that you post on the article directory sites. Google will read the content as duplicate content and penalize your own site, meaning that you could lose your standing with Google and get fewer hits. Therefore, use articles that are exclusively for the article directories that you don’t mind sharing.
Post the articles on as many article directory sites as you can. Keep your contact information consistent, the same on every article. In addition to including a link to your website, include a phone number if you are permitted to do so. When writing for article directory sites, it is usually allowed to post the same article on different sites.
The object of this marketing initiative is to write as many articles as you can and post them as many places as you can to create a viral marketing campaign.
Look for article directory sites that allow you to add a link to your own website or contact information to your article. That’s to key to promotion.
You want as many people as possible to use your article with your contact information attached. Not only will you display your professionalism, but also you will market your firm’s expertise. Examples of article directory sites are www.ezinearticles.com and www.articlealley.com.
Make sure that you follow any word length requirements on the article sites and pay close attention to rules presented on the specific site, because each article directory site has different rules and requirements.
How do you develop topics? Think of topics that related to your law firm. Write articles that provide general information for people with legal problems. Include any disclaimers in your articles, telling people that they should consult an attorney for specific help.
Think of problems that the average client is attempting to solve and how most people go out solving the problems. Clients are often interested in cases that relate to getting paid from a company that refuses to pay them. Other clients may be interested in learning how to divorce a spouse.
Because many potential clients seek to solve legal problems on their own or with the help of legal kits or forms, it may be wise to write an article discussing the risk of handling legal issues using these methods. In any case, you need to write articles that relate to what your firm does best.
Create a list of potential topics and set deadlines for completion. Give yourself reasonable time to write the articles.
Don’t duplicate content by using the same articles on your websites as the articles that you post on the article directory sites. Google will read the content as duplicate content and penalize your own site, meaning that you could lose your standing with Google and get fewer hits. Therefore, use articles that are exclusively for the article directories that you don’t mind sharing.
Post the articles on as many article directory sites as you can. Keep your contact information consistent, the same on every article. In addition to including a link to your website, include a phone number if you are permitted to do so. When writing for article directory sites, it is usually allowed to post the same article on different sites.
The object of this marketing initiative is to write as many articles as you can and post them as many places as you can to create a viral marketing campaign.