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Create A Blog For Your Law Firm

Create a blog for your law firm by using a platform such as word press. Blogs are easier to update than websites and can help you establish a presence on the Internet. Blogs can serve as your personal calling card during Internet marketing.

Blogs or weblogs can be updated daily with very little effort. Once you set up a blog, you need only to write your text and hit publish, in most cases, to publish your content. You do not need to know HTML or any other fancy programming language to have a blog.

Blogs are websites for the common people, so anyone, even people with no technical knowledge, can keep and update a weblog.

There are some services that provide free blogs that only require you to sign up for an account and select a format for your blog. It is not recommended to use a free blog service for a law firm.

Give your blog a name related to your law firm for the best results. Sites like www.register.com can help you find blog or website addresses that are available. Pay for the name that you find as soon as you can. Good web addresses are snatched up quickly.

Next, you need to locate a company that will host your blog. Some companies have services that simplify uploading your blog to its services. You also need to find a company that will help you create your blog. Word Press is a popular choice.

Once you have chosen your hosting company and blog platform, you need to upload the blog to the server and select a theme for your blog. Themes are actually formats for blogs.

Do you want your blog to have a navigation system on the left, at the top, or on the right?

Do you want people to be able to comment on your posts?

Do you want the top comments to appear on your blog?

Blog themes have many different formats, colors, and features. You can find a theme that is already made or hire someone to create a theme for you.

It is beneficial to hire a web or blog designer to customize your blog so that it looks original. A designer can add your company logo to your blog to further customize it. Designers are also aware of additions that will help drive traffic to your blog.

Content for your blog could include legal tips or any other information that you are willing to share with the public. Just because blogs could be updated daily, does not mean that you must update your blog daily.

Blog posts do not have to be long. A few paragraphs of information, written in layman’s terms would suffice. Use as little legal jargon as possible unless you are writing specifically to the legal community.