Social Networking For Law Firms
Set up a Facebook account. Facebook has become a digital business card for several companies and individuals. Go to www.facebook.com and sign up.
Facebook allows you to network with old friends and create new friends online. Your primary purpose of joining Facebook is to connect with as many people as you can.
Facebook will help you reconnect with people that you may have known in elementary school. All of the people that you meet or reconnect with through Facebook can be potential clients.
Linkedin is a great networking tool for law firms. Create a linked profile. The profile page allows you to list your current and former affiliations. There are also several communities or networking groups that you can join through LinkedIn. Become a viable part of any community that you join by contributing information or adding to discussions.
MySpace is yet another networking group that may be of interest. MySpace had been linked as a networking group for teens and the 20s sect, but these days, many corporations have a presence on MySpace. Be aware that MySpace may be more suitable for personal, yet professional pages for associates.
Even if you elect not to join MySpace, it is important to be aware of and be able to navigate the site, because a lot of people, including your clients may have MySpace pages with information that you should know about. You can learn a lot about a person from a MySpace page.
Twitter.com answers the question what are you doing? Write short one-liners advertising new articles that are posted to your blog or website or just about any other information that you would like to advertise to the public.
Be cautious that like the other social networking sites, Twitter is a public forum that could present some beneficial advertising opportunities for your firm.
You don’t want, however, to post information that is too personal. Information about your family, friends, or hobbies that are not linked to the firm should be avoided. Any information about cases that you are working on should certainly be avoided, although you can from time to time mention the types of cases that your firm specializes in.
One person may be in charge of social networking responsibilities for the firm. All associates should be aware of individual social marketing rules and responsibilities. If you do not have rules governing individual discussions or social marketing on the web, it is time to create some rules.
Facebook allows you to network with old friends and create new friends online. Your primary purpose of joining Facebook is to connect with as many people as you can.
Facebook will help you reconnect with people that you may have known in elementary school. All of the people that you meet or reconnect with through Facebook can be potential clients.
Linkedin is a great networking tool for law firms. Create a linked profile. The profile page allows you to list your current and former affiliations. There are also several communities or networking groups that you can join through LinkedIn. Become a viable part of any community that you join by contributing information or adding to discussions.
MySpace is yet another networking group that may be of interest. MySpace had been linked as a networking group for teens and the 20s sect, but these days, many corporations have a presence on MySpace. Be aware that MySpace may be more suitable for personal, yet professional pages for associates.
Even if you elect not to join MySpace, it is important to be aware of and be able to navigate the site, because a lot of people, including your clients may have MySpace pages with information that you should know about. You can learn a lot about a person from a MySpace page.
Twitter.com answers the question what are you doing? Write short one-liners advertising new articles that are posted to your blog or website or just about any other information that you would like to advertise to the public.
Be cautious that like the other social networking sites, Twitter is a public forum that could present some beneficial advertising opportunities for your firm.
You don’t want, however, to post information that is too personal. Information about your family, friends, or hobbies that are not linked to the firm should be avoided. Any information about cases that you are working on should certainly be avoided, although you can from time to time mention the types of cases that your firm specializes in.
One person may be in charge of social networking responsibilities for the firm. All associates should be aware of individual social marketing rules and responsibilities. If you do not have rules governing individual discussions or social marketing on the web, it is time to create some rules.